Introduction

How We Started

The Sheraton Hotel and Resorts was founded in 1937, by Ernest Henderson and Robert Moore who over many years, continued to launch hotels in numerous new locations throughout the world. It is now a global corporation with Hotels in countries all over the world.  One of which is the Sheraton New York Times Square Hotel, located at 7th Avenue and 53rd Street in Manhattan. It is situated in the best location to be surrounded by well known places in New York City like: Rockefeller Center, Radio City Music Hall, Carnegie Hall, Central Park, and shopping at Madison and 5th Avenue.  The vision of the Sheraton Hotel and Resorts is to remain at the forefront of the industry by continuous, forward thinking and ever changing, and at the same time remain loyal to the inherent values that make them who they are. The hotel industry, has had to make changes and be innovative in response to the revolution created by technology and Information systems.  As a result of the ever-changing needs for new technologies and information systems, Sheraton does its best to take the next step towards becoming the best in the industry through continuous improvement.

Their Values

Sheraton Times Square makes sure that their customers are in the best of care from the time they check in to when they checkout. Sheraton aims to get to know their guests by using a Guest Profile System, where guests’ information is located such as birthdays, anniversaries and other important dates. They use this to make the guests feel special and welcomed to their hotel by celebrating it with complimentary gifts. Sheraton also has a rewards program called Sheraton Preferred Guest to reward their loyal guests. To them it is all about their guests being happy throughout their whole stay, and make sure that their needs are attended to as soon as possible. Sheraton Times Square is very open to feedback and encourage their guests to give them feedback so they can take it and make improvements. In addition, the employees even go beyond guests' expectations to ensure that the stay equals a ‘five-star” rating and create a feeling of a home away from home.